Frequently Asked Questions
What is Kpass?
Kpass is the first digital identity for young people online. We provide an innovative service that allows young people to easily and safely connect to their favorite experiences online, while giving parents an easy way to monitor the information they share.
Kpass seeks to be in every app, games and website, ready to help young people connect and request access to any app with Kpass enabled. Kpass wants brands to have an easy, non-disruptive solution for COPPA compliance no matter what platform or device they run on.
Using Kpass fosters safe, lasting and meaningful relationships between young people, parents and brands online.
- Young People get one identity to use across all of their favorite games, apps and sites.
- Parents get one place to easily manage and track their kids’ permissions and behavior online.
- Brands and Apps no longer need to manage their own consent process, and can focus on their core user experiences.
Why should parents care about Kpass?
Kpass wants parents to help their kids better monitor and understand their digital identities online. Kpass not only seeks to create awareness when information is shared and collected, but to provide the ability to erase records from anyone that has their information.
Kpass wants to give parents the peace of mind that any form of data collection, whether from apps, games or websites is consented first. Keep in mind that the consent request isn’t as simple as clicking a button or checking a box. COPPA is strict and meticulous about the kind of information collected. Parents are given full control over their family’s data.
Why should brands use Kpass?
Kpass’s solution is easy and simple for any developer, brand and app.
At the core of COPPA is the need for parents and individuals to provide verifiable consent before any entity collects PII. Kpass seeks to be responsible for requesting permission and making sure that brands are not held liable for any data collected. Brands would not have to worry too deeply about how their developers can work Kpass into their online operations since we provide an agnostic platform solution that can function on any device and system.
Although COPPA is a reality and has made its impact in the tech world through millions of dollars in fines, most brands don’t know that their third-party services or apps do not comply with COPPA. This is especially true for ads and other promotional material on the Internet. The crux of the problem is that website owners and brand owners are held liable for the unlawful collection of data by these intrusive ads and services.
How does Kpass work?
Kpass essentially works like any other single-sign-on identity online (Facebook, Google+, Twitter, LinkedIn). We give brands an easy-to-implement button on their site that lets young people connect with only one Username and Password for management. Once the user logs in, we ask the parent to consent for any information sharing through an SMS or Email notification.
Brands can now let the user into their site freely since Kpass has acquired the necessary permission that’s required by law.
What is COPPA?
The Children’s Online Privacy Protection Act (COPPA) is a law that is continuously being developed, tweaked and regulated to meet the ever-changing technologies applied to gaining access to personal identifiable information from young people online.
COPPA requires all websites, apps and games to only collect information with verifiable parental consent. Without this consent, developers, entrepreneurs and brands are held liable for each instance, as it constitutes a breach of privacy.
Even if websites already have pre-installed measures for protecting children from accessing their content, ad-driven functions that are beyond their control still collect information through cookies and background processes. COPPA considers the website developers or owners ultimately responsible for any data collected without verifiable consent.
For more information, check out our COPPA page